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The Power of Prudential Starck, Realtors® 888-896-5885 |
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Online Tools
· Prudential.com
· Online Buyer Advantage
· Online Seller Advantage
· PREA Center
Marketing Support
The national ad campaign reinforces the Brand, increases Brand awareness and creates a larger buyer pool. Marketing tools available to affiliates include:
· Online AdKit (ad templates, video library, image gallery - free on PREA Center)
· Online PR Kit (press releases, news columns, writing tips - free on PREA Center)
· Postcard Program
· eCards
· Homeselling & Homefinding Systems
· Fine Homes SM International and Resort & Recreation Properties
· Prudential Military AdvantageSM marketing materials
· Prudential Value Range Marketing
Training and Coaching: Prudential University
· Prudential University at Sales Convention and Summit Conference
· Web Based Training
· Virtual Instructor Led Training
· Instructor Led Training
· Online Materials
o Quick Start; Action Pack for Success
Awards and Recognition
· Quarterly and Annual Awards
· Eligibility to participate in Summit Conference
Networking Opportunities
· Sales Convention
· Summit Conference
Referrals and Relocation
· Relocation Certification
· Relocation Lead Program
· Broker-to-Broker Referral Opportunities
Additional Items
· Commercial Services
· Community Programs; Volunteer Opportunities; Grants
A few more details…
Prudential Financial
- Since 1875, the Prudential name, along with the “Rockâ” logo, has stood for strength, stability, integrity and trust.
- The Prudential name and distinctive “Rockâ” logo are among the most widely recognized brands in the United States.
- Prudential Real Estate benefits from the recognition and reputation of Prudential Financial.
Inline Media Strategy
- Increase online traffic
- Drive consumer traffic to affiliates and their listings (prudential.com, Yahoo! Real Estate, Trulia, FrontDoor, new web alliances and strategic initiatives)
- Promote the Brand
Prudential.com
The Online Advantage system offers industry leading enhanced customer tools and lead generation. The site includes resources to provide consumers with a compelling and unique blend of information related to home buying and home ownership.
Online Advantage
An innovative technology tool that provides consumers with access to almost 4 million listings, as well as enhanced features that keep consumers abreast of price changes, new listings and other valuable information. Prudential Real Estate has marketing relationships with multiple partners, helping to drive buyer and seller prospects to our affiliates. It also includes a unique and robust set of tools designed to win and service listings.
- Online Buyer Advantage (OBA)
- A proprietary lead generation and management solution that provides technology to capture, communicate with and convert leads to closed transactions.
- Customized listing presentation reports
- Daily/weekly email updates
- Unique Pru ID for online property searches
- Online Seller Advantage (OSA)
- An exclusive advertising and marketing tool to help you win, maintain, and market listings.
PREA Center
- 24/7 online access to information on Prudential Real Estate products and services
- Approved artwork and graphics
- Supplier information
- Event calendar
- Online registration capabilities
- Downloadable tools and resources
- Prudential Real Estate This Week
Marketing
Through our National Advertising Fund (NAF), Prudential Real Estate invests millions of dollars annually to generate top-of-mind Brand awareness among millions of potential homebuyers and sellers.
Online AdKit
- Flexibility to customize ads with your company logo, web address and office information
Postcard Program
- Quick and effective communication
- Emphasizes a third-party endorsement of the qualities of our sales professionals
- 1,000 free plus shipping cost available to order on PREA Center
- Download and print your own available on the Online Ad Kit
eCards
- Professionally designed electronic postcards and flyers
- Over 200 templates
- Easily personalized
- Automatic response
- Free and unlimited
- Some templates available in foreign languages
Homeselling & Homefinding Systems
- Customizable buyer and seller presentations
- Shows value of Prudential Real Estate sales professional
- Leave behind piece
- Completely customizable
- Available in Spanish
- Accompanying prospecting pieces
- PowerPoint Presentation
- Commitment
Fine HomesSM International
- A leading network in the representation of properties priced within the top 10% of their local markets
- Upscale marketing materials
- Advertising opportunities
- Effective promotion and networking system
- Certification and membership available
Training and Coaching
Prudential University educational programs provide a variety of skill and Brand-based training courses and networking and certification opportunities. Courses are offered through the Prudential University LearnCenter (available 3rd quarter ’08), live classroom training, teleconference virtual classroom and self study.
Sales Convention
- Industry expert speakers
- Awards recognition
- Entertainment
- Trade show
- Networking
- Prudential University
Summit Conference
- Especially for Top Producers
- National speakers
- Break-out sessions
- Networking
- Sharing of best practices
Community Programs
- Spirit of Community Awards
- Prudential CARES Volunteer Grants
- Global Volunteer Day
- Sunshine Kids
An independently owned and
operated member of the Prudential Real Estate Affiliates, Inc.
is a service mark of The Prudential
Insurance Company of America.